Simone Irani was born in Mumbai and lived in London for a few years
before moving to Singapore more than 30 years ago.
Her creative vibe has flourished since she
started designing in 2004, with Simone’s timeless and ultra chic resort wear
effortlessly carrying you from day to night in any setting.
A skillful, self-taught designer who was a corporate lawyer in her previous life,
Simone has carved a niche for herself within the womens’ resort wear industry
in dynamic and multicultural Singapore. Her clothes flatter most body shapes
and make women stand out. They are not for the fainthearted.
“There are no rules in design. It must feel intuitively and aesthetically right.”
Simone wants women to feel confident and most importantly, have fun in her creations.
Her stylish clothes are a statement of who you are – a vibrant and free-spirited woman.
“I understand the demands of multi-tasking women in modern day life,
who still want to look and feel their best” says Simone.