About Simone

Simone Irani was born in Mumbai and lived in London for a few years
before moving to Singapore more than 30 years ago.

Her creative vibe has flourished since she
started designing in 2004, with Simone’s timeless and ultra chic resort wear
effortlessly carrying you from day to night in any setting.

A skillful, self-taught designer who was a corporate lawyer in her previous life,
Simone has carved a niche for herself within the womens’ resort wear industry
in dynamic and multicultural Singapore. Her clothes flatter most body shapes
and make women stand out. They are not for the fainthearted.

“There are no rules in design. It must feel intuitively and aesthetically right.”
Simone wants women to feel confident and most importantly, have fun in her creations.
Her stylish clothes are a statement of who you are – a vibrant and free-spirited woman.
“I understand the demands of multi-tasking women in modern day life,
who still want to look and feel their best” says Simone.


“I want to celebrate the
individuality in you,
I want to open a door
in your closet you never
knew existed.”

Simone is inspired by people, places, textures
colors and materials from across the globe.

Simone has a passion for bold prints, light fabrics and different cuts.
Often inspired by the richness of traditional clothes, she takes conventional
styles and gives them a contemporary twist to form unique silhouettes.
This metamorphosis is most evident in her sari dress, where Simone
wanted to simplify wearing a sari. Her other signature pieces are printed
kaftans, sari pants and tops, and her bold and exotic printed maxis.

Simone often finds inspiration in local cultures and garments that she discovers during her travels, and incorporates these ideas into her stylish creations. She wants her clothes to be timeless and live in your wardrobe for years, without ever going out of style.

“I want to celebrate the individuality in you, I want to open a door in
your closet you never knew existed.” And you are never going to close it,
now that you have seen what it has to offer.